One of my biggest pet peeves is when articles, blog posts, and other content market themselves as “life changing advice” or something else remarkably useful, and then just end up being lists that don’t give ou any feedback or direction as to how to implement the tools or strategies mentioned.

I also hate marketing advice that is “100 strategies that will change your life” No one has time to invest in 100 strategies, and a list that long is not going to give actionable advice on anything. I’d rather read one in depth article about one useful strategy so that I can decide if that strategy will work for me.

But then the marketing companies that are writing the articles won’t make as much money, because I’d realize I could implement the strategies myself. Is listing 100 things a method to get authors (and other people who need marketing help) to think that there’s no way to manage it all themselves, making it likelier they’d hire a company who supposedly knows the magic of all things marketing?

I think yes

Posted on March 21, 2014, in Writing and tagged , , . Bookmark the permalink. 1 Comment.

  1. if the list is longer than 3 I get bored

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